What’s This Blog About?

A great question deserves a great answer.

This blog is a simple, no BS guide to being your best boss-lady self. Or at least…. that’s what I hope it is. It might end up being tens of thousands of characters of bad advice. Too soon to tell.

I’m Samantha Citro. A non-traditional brand builder with non-traditional views on life and success.

So, why should I read this?

Another great question. This is my guide to systemizing your way to success. Framework-ing your way to fame. Guideline-ing your way to greatness. You get where I’m going with this.

I believe that everything in life can be abstracted up to an easily digestible level and slotted neatly into a recognizable compartment. All problems can be solved, and every mistake (if carefully examined) is an opportunity to grow.

I do not believe in the impossible (only the ‘not-possible-right-now’). But I do believe in you. And that’s why we’re here.

If you’re still reading this, and I hope you are, then something I’ve said resonates with you. Something in my take-charge, can-do, keep-it-together attitude is working for you. I’m glad. Because behind my relatively pulled together exterior is a woman who’s still figuring it out herself…

So join me on my non-traditional journey through the world of career building and entrepreneurship. I promise, it’ll be a hell of a ride.



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